Let there be OPENING NIGHT! And it was good. Really good. To be at the theater and working out all the last minute details was a great way to end my week. There's a sense of accomplishment and relief I feel that we've gotten to the next level of company growth and that this monolith of a play is finally mounted! It was in the height of rush-hour that I arrived at the theater to coordinate a final photo shoot, fold some program inserts, and step back and look and all the folks pulling together to make it happen. I give kudos to the cast and stage manager, as well as the front-of-house staff. It meant something, to everyone there, no matter what their task was, it meant something, it was important. Maybe it was the radiation from our new neon sign? It attracts something. Seriously, when I was about to call it a day and head home (since I had already seen the show and didn't need to stay the rest of the evening) a really cool and nice looking couple walked through the gates and were like "what's going here? what is this place? we've walked passed here several times, and never noticed. Well, we live just down the street." Well of course, being the marketing and publicity guy, I immediately pulled them in, gave them the shiny brochure and pushed those $5.00 discount tickets! I think they'll be back... Ethan and Tammy? Are you out there? I felt good about it. Meeting them. Talking about our company. I think it's the sense of community that struck me. However small, maybe it's just a seed about to sprout(a 30-seat theatre company, opening night perhaps). But there is a community growing in Historic PhillipinoTown / South Silver Lake in the great ol' city of isolated angels. And I'd like to think we're the pioneers. Did I mention the show was SOLD OUT?